See Ya Later Ranch Winery

When me&ideas was first introduced to See Ya Later Ranch, the brand had been known for its connection to a myriad of different stories and dogs. This was confusing for consumers and didn’t capitalize on the rich history and the unparalleled location of where the award-winning wines came from. 

Our first task was to help See Ya Later Ranch reposition their brand. We brought their heritage and stories to the forefront, developing the brand’s new tagline “We’ve got lots to talk about.” which speaks to both the stories of See Ya Later Ranch and invites consumers to raise a glass and share their own stories with friends and family.

For the launch campaign, we made the trip up to the Okanagan to capture photographs of places that reflected the stories of See Ya Later Ranch.