B.C. Centre on Substance Use

The BC Centre on Substance Use (BCCSU) was established to develop best practices for the province’s addiction treatment system and link together health authorities, academic institutions, care providers and service agencies, to position B.C. as a leader in delivering evidenced-based addiction treatment.

me&ideas was approached to develop a universal and timeless logo for the BCCSU along with a tagline that encompasses the complexity of the Centre’s functions which includes research and evaluation, education and training and clinical care guidance. We then developed brand standards and various stationery that utilized BCCSU's new visual identity.