me&lewis was engaged to develop an integrated co-op tool package to help launch the new Phonak Audéo Marvel – a product packed with innovative features and unique benefits. We authored and designed a co-op toolkit, with accompanying tools such as print ads, online ads, direct mailers, e-Newsletters, and social media assets. They were written in consumer-benefit oriented language that would allow hearing care professionals around the world to confidently recommend the Audéo Marvel to their clients.